Our Brands

Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Crizal Lenses

Crizal unique coatings give you protection against harmful UV rays and act like a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear.

Etnia Barcelona

Independent brand of eyewear who has created a wide range of colors and designs for everyone who wants to express him-or herself: Impersonality kills.

Eyezen Digital Lenses

Eyezen lenses bring relief to tired eyes. Essilor created these lenses for those who spend their days in front of a screen. They reduce visual fatigue while supporting your eye’s accommodation efforts with improved contrasts and reduced glare.

Fossil

Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your personal fashion sense.

Kate Spade

Kate Spade New York has over 140 retail shops and outlet stores across the United States, and more than 175 shops internationally. Our colorful products are sold in more than 450 stores worldwide, in every time zone and on every continent. Whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.

Matsuda

Hand crafted in artisanal eyewear workshops in Japan, each frame in the line of Matsuda eyewear features intricately sculpted temples and beautiful engravings. Every detail represents over 45 years of design and heritage, featuring the finest materials and latest technology in each piece.

Miraflex

The essential choice in children’s eyewear, flexible and safe, Italian-made Miraflex glasses are BPA free, rubber free, latex free, hypo-allergenic & anti-bacterial, with no metal parts.

Nicole Miller

An eclectic combination of modern influences mould the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

OGA

A MOREL company. OGA has a scandinavian spirit, combining masculine design and functionality. The comfort of the frames in no way compromises the sleek original design. MOREL is an award winning global French company, with OGA as one of their top brands.

Rag and Bone

Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

Safilo

For the adventurous child who loves to play without holding back, Safilo kids eyewear is built for comfort and curiosity. Safilo frames are durable and lightweight. Kids love the bright colors and are excited to wear their fun Safilo eyeglass frames.

Shamir

Founded in 1972, Shamir Optical Industry Ltd. is one of the world’s leading manufacturers of high-quality progressive lenses. Famous for its Innovation, Technological Sophistication and rigorous Quality Assurance practices, Shamir is known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders.

Silhouette

Silhouette is the leading manufacturer of high quality eyewear, with a strong focus on rimless design. A celebrated leader with a unique commitment to design and manufacture of sophisticated eyewear.

Tory Burch

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO and Designer, Tory Burch. Beautiful simple designs, which embodies a great look and a comfortable fit.

Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Transitions ® lenses continuously change based on lighting so you’ll never have swap glasses or suffer from strain headaches again.

Varilux X Series

Varilux® X series™ is Varilux®’s best progressive lens allowing you to seamlessly capture with high precision every detail within arm’s reach, as well as beyond. You will enjoy outstanding sharpness, continuous vision and fluidity from near to far.

Frames & Lenses in Lincoln

Stylish Frames to Help You Look & Feel Great